Website Optimization

Faster pages, better rankings, more conversions.

Speed, Core Web Vitals, and conversion optimization that make every page load fast and perform better.

4.8(6 reviews)
  • Fixed timeline agreed upfront
  • Written quote, no hidden costs
  • Full ownership on handover
Website Optimization — RaSo Group
August Sale

Pricing

August Sale · 22% OFF
₹8,999 ₹6,999

Starting price, inclusive of the scope listed below. Final quote confirmed in writing before work begins.

Pay securely · ₹6,999
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Questions before paying? Email sales@rasogroup.in

Our process

How we deliver, step by step

Five stages, each with something you can see and approve before we move on.

  1. 1

    Baseline measurement

    We record current speed, Core Web Vitals, and conversion rates so improvement is provable, not claimed.

  2. 2

    Diagnosis

    Waterfall analysis to separate the genuine bottlenecks from cosmetic issues.

  3. 3

    Prioritised fixes

    Biggest wins first — typically images, render-blocking scripts, and caching.

  4. 4

    Deeper work

    Hosting review, third-party script pruning, font loading, and database or query tuning where relevant.

  5. 5

    Verification report

    Before-and-after scores across mobile and desktop, with a performance checklist.

What's included

Everything in a website optimization project

Performance audit

Lab and field data analysis identifying exactly what is slowing each key page down.

Image optimisation

Correct sizing, WebP and AVIF conversion, compression, and lazy loading — usually the single biggest win.

Code optimisation

Minification, bundling, removal of unused CSS and JavaScript, and eliminating render-blocking resources.

Caching & CDN

Browser caching, server caching, and CDN delivery so repeat and distant visitors load instantly.

Core Web Vitals

Targeted work on LCP, CLS, and INP to move each metric into Google's green range.

Conversion improvements

Clearer layouts, stronger calls to action, and reduced form friction, validated against analytics.

Deliverables

What you receive

  • Full performance audit with waterfall analysis
  • Optimised images across the site
  • Minified, deferred, and cleaned code
  • Caching and CDN configuration
  • Before-and-after Core Web Vitals report
  • Performance measurement checklist
Technology

What we build with

Google PageSpeed Insights, Lighthouse, Chrome DevTools, WebPageTest, Cloudflare, image optimisation pipelines, and Core Web Vitals field data.

Pricing

What it costs

A standard speed optimisation engagement commonly starts around ₹8,000 for a business website, with larger e-commerce and application work quoted after the audit.

Questions

Website Optimization FAQs

How fast should my website be?

Aim for under three seconds on mobile: LCP under 2.5s, CLS under 0.1, and INP under 200ms. We target the green range across all three.

Will speed alone improve my rankings?

Speed is one ranking factor among many, and rarely the only fix needed. It reliably improves conversions, which is often the bigger commercial win.

Will you need to redesign my site?

Usually not. Most gains come from images, scripts, caching, and hosting rather than visual changes.

Does speed stay fixed permanently?

No. New content, plugins, and third-party scripts can affect performance. We provide a checklist so you can re-test key pages after changes.

Reviews

What customers say

Siddharth Nanda★★★★★

14 Jul 2026

Load time went from 7.4 seconds to 1.9 on mobile. Conversions improved noticeably within the first month.

Aarti Deshmukh★★★★★

30 Jun 2026

Before-and-after report with actual numbers, not vague claims. All three Core Web Vitals now in the green.

Kunal Roy★★★★★

16 Jun 2026

Most of the gain came from images and scripts, exactly as they predicted. No redesign needed, which kept the cost down.

Reshma Pillai★★★★☆

01 Jun 2026

Big improvement in speed. Some of it drifted back after we added a chat widget ourselves — they had warned us about that.

Yash Trivedi★★★★★

17 May 2026

They also improved our checkout layout while they were in there. Cart abandonment dropped.

Megha Chandra★★★★★

03 May 2026

Explained why our expensive hosting was actually the bottleneck. Moved us and the difference was immediate.

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More about website optimization at RaSo

Over half of mobile visitors abandon a page that takes more than three seconds to load, and Google uses Core Web Vitals as a ranking signal. On typical Indian mobile connections, a heavy page is not just slow — it is invisible.

We audit, fix, and re-measure website performance, then extend the same discipline to conversion: a fast page that still confuses visitors has only failed more quickly.

Explore

Other web services

Buying for a team or need a custom scope? Email sales@rasogroup.in

Ready to start your website optimization project?

Send your requirements and receive a fixed written quote, usually within one working day.